Coffee Meets Bagel Female Profile Examples

6/15/2022 admin

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By Su Qin, PhD candidate, Department of Management, CUHK Business School

Coffee Meets Bagel Dating Site
Coffee Meets Bagel Profile Examples
What Is Coffee Meets Bagel

About CoffeeMeetsBagel. Yeah, the name is unique and strange for a CoffeeMeetsBagel dating site. The website creators are going by the idea that the right Coffee (the man) meets the right woman (bagels). It was created by 3 sisters (Arum, Dawoon, and Soo Kang). It started in around 2012 and quickly got a huge investment of $600,000.

Coffee Meets Bagel

Launched in 2012 by three entrepreneurial sisters, Coffee Meets Bagel is a San Francisco-based mobile dating app that values quality over quantity. The CMB app was created primarily to counteract the endless swiping and casual connections that saturate the online dating market today. A customised service named #LadiesChoice was created to.
Good Coffee Meets Bagel conversation starters for women include asking profile questions, compliments, and clever questions showing genuine curiosity. Approaches like these help your icebreaker stand out in a woman's inbox. It's no secret most men get a low number of responses to their icebreakers.
Coffee Meets Bagel Profile Examples and Prompts You Can Use Today! CoffeeMeetsBagel (CMB) is an amazing platform that can provide men very successful results with meeting high quality women. The app was designed for women and shaped to improve the experience for women when meeting men on a dating app. Each day, women receive 6 potential bagels (men's profiles) to review and decide if they would like to 'take' (like) each profile.

Founded in San Francisco, Coffee Meets Bagel is an online dating agency which provides services all over the world, including Hong Kong. The company started in 2012, but has grown rapidly over the last four year through providing differentiated dating services for both men and women. Ms Dawoon Kang, its Chief Operations Officer and Head of Marketing credits the company’s success to how they position their services and tailor it to suit customers.

Success of Coffee Meets Bagel

Positioning

Normally, the positioning of a dating service provider could be differentiated in two dimensions: The purpose of the service (i.e., entertainment or relationship) and the friction (i.e., the service fee). The two dimensions: purpose and service fee divide the market into four categories: (1) entertainment – low friction; (2) entertainment – high friction; (3) relationship – low friction; (4) relationship – high friction.

Coffee Meets Bagel Dating Site

In United States, the positioning of most online dating service providers concentrates mainly on the “entertainment – low friction” and the “relationship – high friction” category. This is because one of the characteristics of online dating services is that participants voluntarily provide their personal information to the site to be matched with compatible individuals, and there is no guarantee of the authenticity of information provided. So for users who want to build serious relationships, they have to pay a high fee. But Coffee Meets Bagel positions itself at the quadrant of Relationship – Low friction. Though challenging, it clearly states its position and sticks to it.

According to my analysis, the most popular dating websites in China haven’t got such a clear positioning: while Momo and Tantan falls in the category of “entertainment – low friction”, Jianyuan, Baihe, Zhenai, and Youyuan are mixed in the “relationship – low friction and high friction” categories, as illustrated in the following graph.

Brand and Reputation

According to Kang, the biggest challenge facing Coffee Meets Bagel is to screen users effectively without increasing its fee. Based on the information disclosed in its webpage, more than 650 couples find each other through their service every week. It is a big success among dating sites. Kang believes it has to do with their brand and reputation.

“We have turned down many offers from venture capitals; we don’t want to expand in the expense of losing core customers. At the same time, we invested a lot in learning the behaviors of users who want to find long-term relationships through us. We want to learn about their concerns and needs. In the process, we can improve our service and provide an excellent service to our customers,” she said.

However, in the Chinese market, most dating companies focus more on the expansion of scale. For example, the active users of Jiayuan are more than 5 million and for Zhenai and Baihe, more than 1.3 million. The strategy they adopted is like providing FMCG (Fast Moving Consumer Goods). They recruit customers through advertisement and sponsoring popular TV shows, such as “You Are the One” [非诚勿扰]. However, after customers registered on their website, they mostly depend on computer program to recommend matches based on the information provided by participants. In the large pool of users, it is difficult to find the right one for each user, not to mention some of the information provided is fake. A report from Analysis[1] showed that “user-friendliness, brand, and reputation” are the top three factors in customers’ decision making.

Retaining Female Users

Kang also mentioned that how they tried to maintain female users.

“Statistics from US market show that among users of online dating, around 65% are male, and around 35% are female. And I think the user composition in Chinese market is similar. But male users are usually more active in the use of the online dating services than female users. The implication for company strategy is that the key of success is to increase female users and to motivate their activeness,” she said.

“However, most companies would focus on male users in their webpage designs. They will put attractive female pictures on the home page. Coffee Meets Bagel used a different strategy to attract female users. We recommend “bagels” (male users) to female users first, only those liked “bagels” could see the profiles of female users who will decide whether to start conversation or not. This special design whips up a new wave among females, which facilitates the spread of the new brand,” she added.

“For Chinese online dating service companies, how to attract and retain female users is also a key issue.” Ms Dawoon Kang, Coffee Meets Bagel

China’s Online Dating Market

However, when we look at online dating service companies in China, most of them don’t have clear positioning. They mostly emphasize on the size of the company and their user pools. Though these companies used friction to differentiate their customers, the percentage of paid customer accounts for only 60%, and the rate most customers are willing to pay is less than 200 RMB per month[2]. This reflects that these companies need to do more to differentiate or to customize their service.

Implications for Chinese Dating Market

For Chinese online dating service companies, how to attract and retain female users is also a key issue. Statistics from the China National Bureau of Civil Affairs show that till the end of year 2010, the population of singles in mainland China reached 22.79 million, with 13.07 million males and 9.72 million females[3]. This is a huge market for companies providing dating services, especially with the popularity of the internet nowadays. In 2010, the market of Dating Site was 600 million RMB. By 2015, it already reached 3.15 billion RMB. In the first quarter of 2016, based on the revenue, the top four players in the Chinese online dating market are Jiayuan (26.6%), Youyuan (17.0%), Zhenai (10.3%), and Baihe (6.5%)[4]. However, these homogeneous companies are struggling in the fierce competitive market. The success of Coffee Meets Bagel would provide some insights to them.

References:

[1]易观咨询，新功能与新兴技术成为互联网婚恋交友厂商未来应用重点 – 中国互联网婚恋交友市场季度监测报告2016年第1季度。http://www.analysys.cn/view/report/detail.html?columnId=8&articleId=1000079

[2]艾瑞咨询，中国网络婚恋交友行业报告 – 2016 年。 http://report.iresearch.cn/report/201602/2534.shtml

[3]Tabulation on the 2010 Population Census of the People’s Republic of China http://www.stats.gov.cn/tjsj/pcsj/rkpc/6rp/indexch.htm

[4]艾瑞咨询，中国网络婚恋交友行业报告 – 2016 年。 http://report.iresearch.cn/report/201602/2534.shtml

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What are the Pros and Cons of CoffeeMeetsBagel?

Free texting

More question to be able to find better matches

Website provides ice-breaks or conversation starters

Limited criteria for suggested women (physical appearance)

Texting is available only for a week

About CoffeeMeetsBagel

Yeah, the name is unique and strange for a CoffeeMeetsBagel dating site. The website creators are going by the idea that the right Coffee (the man) meets the right woman (bagels). It was created by 3 sisters (Arum, Dawoon, and Soo Kang). It started in around 2012 and quickly got a huge investment of $600,000.

Division of the Membership Base

As women like to be selective and choose every little detail while purchasing lipstick, the CoffeeMeetsBagel website authors wanted to give that freedom while choosing a man. CoffeeMeetsBagel gives the woman the freedom to like a man based on the details provided. That is while the ratio of women: men is 60:40. That is how you get a few bagels whom you can “pass”, “like”, or “priority like”.

What Is Coffee Meets Bagel

The age demographics suggested that 60% of the users are between 30 and 50 years old. The younger age group is limited to about 30% of all the users.

Does CoffeeMeetsBagel App Exist?

CoffeeMeetsBagel first started as an iOS app in 2012. The app was welcomed with success by the singles; an Android version was released in 2015. In 2018, they started a website so that everyone without a smartphone can access this dating platform CoffeeMeetsBagel. It was a strange transition from a dating mobile application to a CoffeeMeetsBagel website.

Mark Cuban offered the website a huge amount of about $30 million, but they turned it down. It appeared in Shark Tank and was by far the largest offer. It was free publicity for the dating website.

About Costs and Prices

Are the purchasing options worth it for CoffeeMeetsBagel? Let’s find out.

Beans are the dating website’s currency. You pay money to get more beans. Use beans to unlock older profiles or more bagels:

Premium Membership Plans:

CoffeeMeetsBagel Special Features?

Let us go through a few special features in CoffeeMeetsbagel:

You meet people you like and are not spammed by unwanted messages
More women on this app and website
You cannot browse profiles, and therefore, you don’t spend a lot of time
Internal website currency is available, and you can get by more at even $2

How is the Safety of CoffeeMeetsBagel?

Well, there are not many complaints related to scamming or getting catfished on the website. The website and app have a system to pick up on fake CoffeeMeetsBagel profiles, but it is safe to say that the system is not full-proof. Remember not to send money to your match; that is usually the biggest scam.

Our Experience on CoffeeMeetsBagel

How was our experience on Bumble? Well, I am amazed at how much it has to offer more than just dating. Here is a break-up of how we felt at each step:

Sign up Process

You can use your Facebook profile to sign up on this CoffeeMeetsBagel service. Your name, age, and photos will be transferred automatically. You can use the phone number to verify your profile instead of your Facebook profile. There are few short questions for your profile that will be helpful to find bagels. They include “I am….”, “I like….”, and “I appreciate when my date…..”

There are a few prompts on this CoffeeMeetsBagel platform that can help you find compatible matches. It is better to answer the profile questions because if the girl is thinking between pass or like, those questions can be decisive.

Profile Creation

Profile creation is quite easy. You don't need to answer everything. But if you fail to answer all the questions, it is unlikely that you would receive any matches. The app gives you a series of questions about you, what you like, and what you would like your date to do. Also, the CoffeeMeetsBagel website provides some prompts which serve in finding better matches. Each answer has a limit of 276 characters. Use them wisely. Ditch the articles and use short phrases. Talk about your position at work, your passions, hobbies.

Searching and Matchmaking

Well, as you already know, the app is focused on better dating. Therefore, they have a concept of coffee, getting an option of various bagels. The women go through the profiles that fit their requirements and put a like on some of them. Later the guys get all the bagels’ requests, and they choose the ones they like.

There is an option of “Suggested Bagels” and “Discover Bagels”. In “Suggested bagels”, you get to either choose “Pass”, “Like,” or “Priority Like” over the requests that you get. You can search bagels based on height, age, distance, ethnicity, and religion in the later section.

Contacting Other Members

How will I contact other people? Easy! Once the Coffee and the Bagel like each other, you get to text for free for 7 days. Also, the Coffee should remember that the Bagel is available for only 24 hours. So, there are certain limitations while contacting. Premium CoffeeMeetsBagel members have the dating opportunity to contact 8 bagels while others get to talk to one at a time.

Those CoffeeMeetsBagel chat rooms are exquisitely sophisticated. The app offers amazing ice-breakers in the conversation. For example Marta said, “she was a ballet dancer during high school”, ask her more about that.

To finalize, we would like to say that this dating website has a straightforward protocol to find and meet people. Their matchmaking strategy is beyond compare. Also, people don’t get overwhelmed with too many options. It is great for singles for casual dating. That casual dating might lead to something special.

The app has its limitations, but that can be overcome by using my beans (money). It has an amazing UI, and the animations are quite delightful. Usability would be 3 stars for the website and 5 stars for the app. The dating profiles are nicely placed and detailed.

FAQ

How many messages can I send?

You can send as many dating messages as you want to one person if you are a free member. With the CoffeeMeetsBagel premium membership, you can send messages to 8 people.

How long does it take to approve my profile?

It takes around 3-5 minutes to get your dating profile approved. There is no ID verification. You can use your Facebook to speed up things.

Is CoffeeMeetsBagel safe?

There have been no complaints about threats and scams. The platform works to prevent fake dating profiles from being uploaded, and the photos undergo strict scrutiny.